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Designing a Moving Experience

It’s 2013. The shift to mobile is well and truly upon us, we’re at the transition point where Mobile Internet overtakes Desktop Internet usage and there is no going back. If you’re not designing responsively now then you better get cracking because what comes next is a big change to the way we design and build web experiences for humans.

The shift to mobile started making us think about devices, however almost all of our discussion is around what devices we support and where do we set our breakpoints. Could this focus on device capability be masking something bigger happening in the way humans are starting to behave with the web?

What if the fragmentation we’re seeing on Android is merely a glimpse into the device fragmentation of the future? What happens when a users’ experience can range from the interface of a watch to that of a building? How do we communicate with someone when they are walking down the street trying to locate something compared to kicking back on the sofa? How do we even know when they are doing one and not the other?

Contextually Responsive Design is quickly going to become a necessity – but this isn’t personalisation 2.0 or Content First under a different name. To truly design engaging experiences we need to consider how context shapes our behaviour. As Web Designers and Developers we’ve traditionally worked with people “sitting down to compute”. What happens when someone no longer wants to sit down at a computer to do something; ever?

This talk will start from the point of late 2013 and look forward five years. How do we expect people to behave? How will we design systems to cope, and what are the contexts in which people will use the web during its next age?

Presenting at “Be Responsive”, September 10, 2013 at Envato. 


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