App stores are delivery channels not search engines

The main purpose of the app store is not discovery, it's to simplify the installation process to get an app on your device. Discovery continues to happen through other channels.

Published: Mon, Nov 7th 2011

5 min (1.2k words)

Apple

Apple has redefined technology and interaction many times with its innovative approach to hardware, software and design. From the stalwart Mac to iPhones and iPads, it creates a seamless ecosystem of devices and services - setting new benchmarks for user experience and innovation. Apple's Second Mouse strategy coupled with its focus on simplicity, performance and great design influences how we interact with the digital world.

If you enjoy this topic, here are 7 more posts related to "Apple" you might like to read.